Morgan & Co decided to take part in the “Step Up Action and Investment in Menstrual Hygiene Now”, a theme set up by UNICEF to raise global awareness of the challenges face by many women and girls every day by sponsoring and assisting the Period Company in the fight against Period Poverty in Zimbabwe. Menstruation is a natural and routine part of life, but in Zimbabwe it is accompanied by shame, fear and cultural barriers. Without education from parents and teachers, girls often begin their period in isolation, without any understanding of what is happening to their bodies.
Morgan & Co and The Period company conducted an outreach programme in Chimanimani, mainly targeting areas that were badly affected by Cyclone Idai. The goal was to distribute menstrual cups, reusable pads and basic sanitary wear as well as provide hygiene and investor education. Morgan & Co successfully managed to assist a total of 750 girls and women.